Bountiful Skincare was produced within a thirty-day project built around a single constraint: one packaging design per day, posted to Instagram, for ten product series inspired by a harvestable ingredient. Each series spanned three days and included three products tailored to its featured fruit or vegetable along with researched active ingredients. The first day established the line's identity; the next two adapted it across the remaining products.

To push past a single visual system, Bountiful Skincare shifted brand identity three times across the thirty days, each one aimed at a different corner of the affordable beauty consumer space—think CVS, Target, and Ulta. The first is playful and pastel, aimed at a younger Gen Z consumer; the second illustrated and apothecary-inspired, leaning toward a organic, naturals-driven audience; the third minimalist and editorial, pared back and gender-neutral. Mock-ups, illustration, and typography were rebuilt around each identity. Every post was composed on a seamless background to read both as a standalone image and as part of a continuous feed, so the Instagram grid itself functions as part of the design. (Until Instagram changed their grid to 3:4…)

Deliverables included thirty daily Instagram posts, ten three-product packaging series, and three full brand identity systems under one parent brand.

View the full project on Instagram.